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Available immediately · 1–3 days/week · DACH & Remote

When the performance marketing function has lost its leadership.

Marco Meyer — Interim/Fractional Performance Marketing Executive (Director/VP/CMO), 15+ years in leadership roles. Operating hands-on, not advising from the sidelines: campaigns managed across 40+ countries, fully performance-based, media budgets in the high eight figures, 7 teams with 35+ employees led — generating nine-figure revenue and nine-figure profit in total.

Immediately
Availability
1–3 days/week
Engagement
Hamburg · DACH
Region, remote-first
Director / VP / CMO
Target roles

Situations I step into

The full strategic and operational competence of a performance marketing executive — just in 1–3 days a week, because most companies at this stage don't yet need a full-time role.

Marketing leadership has left or is about to leave
CAC/ROAS is spiraling and nobody has it under control
After a funding round, performance marketing needs to scale fast
The team is without leadership after a restructuring
An exit or due diligence is coming up
Marketing and sales are no longer aligned

Numbers, not adjectives

Fully performance-based, across multiple organizations and countries.

40+ countries
Managed worldwide

Performance marketing campaigns managed across 40+ countries — primarily Europe and the US, plus TV-driven performance campaigns in Australia and South Africa. Fully performance-based.

€60M+
Media budget per year

Managed media budgets of over €60M per year — every euro consistently tied to performance metrics.

7 teams
35+ employees led

Led up to 7 teams simultaneously — across multiple marketing disciplines.

20+ agencies
Managed worldwide

Managed 20+ agencies simultaneously worldwide — coordinating across time zones, markets, and vendors.

9 figures
Revenue & profit generated

Generated nine-figure revenue and nine-figure profit respectively — combined across all projects.

#1
Revenue & profit driver in 6 months

Rebuilt an entire marketing department from the ground up — from a low double-digit share of revenue and profit to the company's #1 revenue and profit driver within 6 months.

Experience at
Gymondo· IU Internationale Hochschule· InnoGames· VfL Wolfsburg· UEFA Champions League

Operator, not advisor

The one you call when the marketing engine is stalling and you need someone who's fixed it before — not someone who only explains it in slides.
Getting hands dirty instead of just delivering frameworks.
Communicating in numbers, not adjectives.
Calm under pressure — turnaround experience, not crisis-management rhetoric.
Using AI to move faster than a classic marketing executive — as a tool, not a talking point.

Book an intro call

30 minutes, no strings attached. Honest feedback on whether and how this can be solved — and if not, that gets said just as openly.

Prefer email? info@maindlabs.dev